Mobile games creative trends - Business of Apps

Por um escritor misterioso

Last updated 14 abril 2025

Mobile marketing trends are always changing. To ensure your game’s success in this ever-changing mobile landscape, it is essential to understand the emerging creative trends and test different visual elements on your app product page. For instance, should you include a preview video to your store listing? Or, which icon palette is popular in your category? To uncover such insights, it is interesting to see what other games in your category are doing. AppTweak analyzes the top apps and games in each category on the App Store and Google Play to determine current metadata trends. In this article, based on Apptweak’s data, we had a look at some of the popular creative trends adapted by the leading games in the Casual, Adventure, Simulation, and Action