Elon Musk's decades-long 'X' obsession is behind Twitter rebrand

KCRW is a National Public Radio member station broadcasting from Santa Monica, CA. A unique mix of content centered around music discovery, NPR news, cultural exploration and informed public affairs.

Musk changing Twitter to X is birdbrained and unbearably cringe - NZ Herald

Twitter Rebrand to X: Elon Musk reveals new logo and vision for Twitter which 'no longer exists

The History Behind Elon Musk's 'X' Logo That May Replace Twitter

You may hate what Twitter — sorry, X — has become. But it's just what the company needs right now, brand experts say.

Elon Musk's Clumsy Twitter Rebrand to 'X' Draws Mockery, Falls Flat on Its Face

Elon Musk rebrands Twitter to X

Elon Musk' by Walter Isaacson: Top takeaways from revealing biography

How a single year of Elon Musk turned Twitter into a husk of its former self

This Is the Era of Zombie Twitter

Inside Elon Musk's 25-year history and obsession with the letter X as he prepares to rename and rebrand Twitter

Why is Twitter being rebranded as 'X'? Elon Musk's biographer reveals the story that began in 1999 - BusinessToday