Tech PR's tug of war: The battle of brand vs. product - Agility PR Solutions

Every company has a technology story. That’s a given, especially when tech underlies all that we do. But it’s also been a time of great introspection for global tech brands. Here’s a look at the PR struggle.

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17 PR tools for robust brand promotion strategies, with features and pricing - Agility PR Solutions

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PDF] Integration of market pull and technology push in the corporate front end and innovation management—Insights from the German software industry

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