Who is our customer? Let's look at Drucker's second question.
Por um escritor misterioso
Last updated 09 abril 2025

The second of Drucker's five questions "Who is our customer?" is deceptively simple and often answered incorrectly as "the people in the decision room."

A guide to the wisdom from Peter Drucker the greatest management thinker

Are you ready for your “courageous decision”? - Official Site Dan Miller
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Who is our customer? Let's look at Drucker's second question.
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