After winning Moms, Kohl's goes after Millennials

Kohl’s has built a loyal shopping base of middle-aged moms. Now, it’s pivoting to chase a group of customers it has struggled with: Millennials.

After winning Moms, Kohl's goes after Millennials

Kohl's will offer Elizabeth and James brand clothing and handbags

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Viral 'Kohl's' Commercial Is Distressing Moms on TikTok

After winning Moms, Kohl's goes after Millennials

Kohl's Rewards Perks: Kohl's Cash, 5% Back on Purchases, and More

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After winning Moms, Kohl's goes after Millennials