Too much choice: The psychology of analysis paralysis - Big Think

When faced with too many choices, many of us freeze — a phenomenon known as "analysis paralysis." Why? Isn't choice a good thing?
When faced with too many choices, many of us freeze — a phenomenon known as analysis paralysis. Why? Isn't choice a good thing?

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Trung Phan on X: 1/ The Paradox of Choice is the main psychological phenomenon that explains Trader Joe's (TJs) success. While choice sounds great, too many options can lead to analysis paralysis