Decathlon opens its first Superstore in the US in Emeryville, in the San Francisco Bay Area.

Decathlon settled down in California barely 18 months ago. The French cult sports brand is thriving and is about to open a wide new store, East Bay, in Emeryville.   Sports for All &amp

May 26, 2019 Emeryville / CA / USA - Interior view of Decathlon Sporting Goods flagship store, the first open in the San Francisco bay area, near Oakl Stock Photo - Alamy

Decathlon, 'Trader Joe's of Sporting Goods,' Returns to U.S. – Triathlete

May 26, 2019 Emeryville / CA / USA - Interior View of Decathlon Sporting Goods Flagship Store, the First Open in the San Francisco Editorial Photography - Image of editorial, california: 149098902

Decathlon Looking to make a splash in Bay Area with Emeryville Store Grand Opening Celebration - The E'ville Eye Community News

How Decathlon Will Disrupt the US Outdoor Gear Industry (And Why We May Not Let It)

French Sports Retailer to Close Two Stores Across The Bay Area

Decathlon Looking to make a splash in Bay Area with Emeryville Store Grand Opening Celebration - The E'ville Eye Community News

Inside the U.S.'s First Large Decathlon Store - Frenchly

Decathlon Lands In San Francisco

French Sports Retailer to Close Two Stores Across The Bay Area

Trader Joe's of sporting equipment stores': Decathlon goes big in Bay Area