Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience, Analysis

The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.

Web3 & Metaverse Marketing Network on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…

Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience, Analysis

Nitin Malhotra on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…

Roblox Metaverse Playing Games with Consumers - Truth in Advertising

Genady Chybranov on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…

How Roblox is bringing AI to the metaverse

Marketing in the metaverse: The biggest opportunities for brands, Advertising

Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience, Analysis

Can the metaverse make a comeback in 2023?, Analysis

Roblox: How the children's game became a $30bn bet on the Metaverse