Specialized has created a Roblox bike experience - and it's

Advertising comes in all shapes but only seldom does it come in the form of a video game. I mean, there's the in-your-face Pepsiman but it's not often we see bike brands taking to the digital platform unless that brand is Specialized, this time taking to Roblox to raise its profile.

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Specialized has a sprawling new online game. We took it for a spin