Indie dev promotes game through piracy - Kill Screen - Previously

Anindie developer has found an interesting approach to the marketing and price problem in videogames. The collection of irreverent minigames, McPixel, by SOS is promoting itself through the Pirate Bay, inviting those who can’t afford the game to pirate it this weekend. The idea is that more people will advertise the game through word of mouth and that some of these people will want to pay for the game. I doubt the Pirate Bay promotion was free though, so it’s not much of a solution to the “no marketing budget” problem. 

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Indie dev promotes game through piracy - Kill Screen - Previously

What video game anti-piracy measures were utterly genius? - Quora