Lenovo Legion engages women in UAE gaming community

Lenovo wanted to better connect with women in the gaming community in the UAE. Here’s how their always-on strategy helped create an authentic experience for audiences.

Lenovo Legion Goes All Out with New Futuristic Gaming Machines - Saudishopper

Empowering Female Gamers

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Lenovo Legion Goes All Out with New Futuristic Gaming Machines - Saudishopper

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Earn US Lenovo Gaming (US)

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Adgully Middle East

Lenovo Legion Goes All Out with New Futuristic Gaming Machines - Saudishopper

Legion Gaming Community

Lenovo Legion Goes All Out with New Futuristic Gaming Machines - Lenovo StoryHub

Lenovo Hosts its First-Ever Female Gamer Tournament in the Middle East