Why Max doesn't need HBO's name recognition—behind the rebrand
Por um escritor misterioso
Last updated 04 abril 2025


Can HBO Max Rebrand Avoid Becoming Internet Roadkill? - Bloomberg
Welcome To the Great Un-Cursiving of Logos Dieline - Design, Branding & Packaging Inspiration

How Warner Bros. Discovery will sell ads on Max: upfront 2023

Warner Bros Discovery closes in on 'Max' as the name of its combined HBO Max-Discovery+ streaming service : r/television

Why Max Dropped 'HBO' From Its Its Name – IndieWire

The HBO Max rebrand is not as dumb as you think

Warner Bros. Execs Settle on HBO Max's New Name
Sure, 'Max' sounds dumb, but HBO Max needed a reboot

HBO Max Rebrand 2023 [What the Name Change Means for You]
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