Sludge content is consuming TikTok. Why aren't we talking about it

Imagine this: you're watching three videos play simultaneously, all on the same screen. While it might seem overwhelming, this is “sludge content” — one of the most popular formats of media on TikTok. But researchers don’t know where it came from — or how it could affect us.

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Sludge content is consuming TikTok. Why aren't we talking about it

Sludge content is consuming TikTok. Why aren't we talking about it

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