Imperial Tobacco celebrates rising L&B Blue sales

Imperial Tobacco is celebrating the successful first year of FMC brand L&B Blue this week. Launched twelve months ago L&B Blue is designed to suit the preferences of adult smokers who require a lower priced cigarette offering with reassurance from a big brand. Since its launch the brand has gone from strength to strength and now boasts a market share of 3.06%. L&B Blue has helped to strengthen the growing FMC economy price sector, which

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Imperial Tobacco upgrades and expands L&B Blue brand family

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