Top cat: how 'Hello Kitty' conquered the world, The Independent

When, in 1974, employees at the Japanese design company Sanrio created Hello Kitty, the small, rounded cartoon cat with a red bow between her ears and no mouth, they could never have dreamt that she would become the global megastar she is today. Sales of Hello Kitty merchandise now account for half of Saniro's $1bn (£500m) annual turnover and her face adorns 50,000 products, sold in more than 60 countries.

(PDF) Theory and strategies of anthropomorphic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty

The World's First-Ever Hello Kitty Convention: Super Cute, Super Profitable

How Hello Kitty Took Over the World – The Science Survey

Hello Kitty, Ultimate Pop Culture Wiki

How Hello Kitty Became a Global Olympic Ambassador

Hello Kitty - Flip eBook Pages 1-3

Licensing Magazine March 2023 ENG by BM srl - Issuu

Esther Walker The Independent

What does it meme? Why we're (especially) drawn to cuteness right now