Roku's advertising ambitions just got even bigger with new Nielsen

Roku’s announcement that it’s acquiring a key component of Nielsen’s advertising unit will make it a one-stop shop for advertisers looking to get the best return on investment for their commercials on both linear TV and streaming video.

Hulu Launches Its Live TV Streaming Service Today and Renews The Handmaid's Tale

The Daily: A Multicurrency TV Measurement Future, Longer Mobile Video Ads, and Marketing's Image Problem, May 1, 2023, Podcast

Ad Measurement Trends H1 2023 - Insider Intelligence Trends, Forecasts & Statistics

How Roku used the Netflix playbook to rule streaming video

X's Unique Un-Sales Strategy: Linda Yaccarino Undermined by Elon Musk

The Confusing Numbers Around CTV and Ad Supply - Strike Social

After the Writers & Actors Strikes End, Hollywood Faces 5 Crises – The Hollywood Reporter

Roku: A former trojan horse now in open fistfight – MBI Deep Dives

Netflix head of ad sales Peter Naylor on ad innovation, measurement, upfronts

11 Questions for Hollywood in 2022, From Mega-Deals to Pandemic