What Claire's Phygital Roblox Strategy Means For Gen Zalfa Marketing

Having launched a metaverse gaming experience on Roblox last year, Claire’s is betting on digital wearables. Limited edition physical versions could also be on the cards.

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Claire's Wants to Meet 'Gen Zalpha' in the Metaverse - Retail

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Roblox report highlights Gen Z's sense of digital self-expression