West Elm is launching a hotel chain

Furniture retailer West Elm has announced it is opening a chain of boutique hotels across the US in 2018, swapping stores for snores.

Branding & Identity West Elm — Chrissy Ziegler

AC Hotel by Marriott to take place of West Elm hotel at Bonstelle

West Elm is launching a hotel chain

WEST ELM LAUNCHES WEST ELM LOCAL EXPERIENCES, BRINGING CUSTOMERS

Muji Is Opening Its First Hotel

Shake Shack, new hotel opening at Tuscan Village this summer

I Tried Renting West Elm's Bedding Through Its New Program

This Insta-Famous Brand Just Launched Luxe Acrylic Containers That

West Elm Gets into Hotels and Gender Politics

Jackson, Tennessee – SpringHill Suites Opens

LVMH, Taco Bell, and West Elm are among lifestyle brands are