Beyoncé? We think you mean Sasha Fierce, Beyoncé

#x3C;p>Pop diva's new moniker is designed to emphasise a tougher musical direction. That'll be why she's doing Strictly Come Dancing</p>

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THE YOUTH FOR JESUS: The Truth About Beyonce Becoming Sasha Fierce

creating an alter ego: who is the sasha fierce to your beyonce? #alter

Beyonce 'Kills' Sasha Fierce

These Beyoncé fans think this alter ego means new music is incoming - NME

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