TikTok Business Model Analysis - FourWeekMBA

TikTok is a creative Chinese social media platform driven by short-form video content enabling users to interact and generate content at scale. TikTok generated $11 billion in advertising revenues in 2022, thus making it among the most popular attention-based business models or attention merchants. TikTok's breakthrough is a combination of format (short-form video), content creation at scale (through its CapCut app, which makes it possible for anyone to become video editors and producers), and an AI-based feed, which moves away from the social graph, and into the entertainment graph!

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