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The Grandma Test: Are You Explaining What You Do In A Way That Makes Sense?

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Last updated 25 dezembro 2024
The Grandma Test: Are You Explaining What You Do In A Way That Makes Sense?
It can be tempting to create buzzworthy terms to establish thought leadership. Words like “gig economy,” “remote work,” and “open talent” sound new and exciting. But do creative new terms risk alienating key customers, talented employees and the general public? Do they do more harm than good?
The Grandma Test: Are You Explaining What You Do In A Way That Makes Sense?
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