Exclusive: Claire's launches Sims-like town Shimmerville on Roblox
Por um escritor misterioso
Last updated 09 abril 2025

Claire’s launched on Roblox on Wednesday with Shimmerville, an interactive experience that features homes, cars, pets and retail jobs. That's on top of outfits and accessories, which are popular entry points for fashion brands launching on the platform. The featured Shimmerville pets and other accessories will also be available in Claire’s brick-and-mortar stores next year.

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Collect and Raise your Avatar Pet in ShimmerVille

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CLAIRE'S LAUNCHES SHIMMERVILLE, AN IMMERSIVE DIGITAL WORLD, ON ROBLOX

Collect and Raise your Avatar Pet in ShimmerVille

CLAIRE'S CONTINUES TO EXPAND ITS SHIMMERVILLE FRANCHISE BY UNLEASHING ITS FAN-FAVORITE DIGITAL CRITTERS INTO THE PHYSICAL WORLD
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