How Scholastic Sells Literacy To Generations Of New Readers : NPR

Scholastic began as a four-page magazine for high schoolers in 1920. Today, the publisher of Clifford the Big Red Dog, The Magic School Bus, Harry Potter and The Hunger Game, has grown into a $2 billion business, and one of the biggest children's book publishers in the world.
Scholastic began as a four-page magazine for high schoolers in 1920. Today, the publisher of Clifford the Big Red Dog, The Magic School Bus, Harry Potter and The Hunger Game, has grown into a $2 billion business, and one of the biggest children's book publishers in the world.

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How Scholastic Sells Literacy To Generations Of New Readers

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