Samsung Within — Gene Lu / UX Designer

Samsung wanted to turn their users into brand advocates. One problem we identified was that Samsung users simply don’t know enough about the company to advocate for it. So we presented incredible untold stories that would make Samsung users proud, in a way that would keep them interested.

Samsung Within — Gene Lu / UX Designer

Nike+ Apple Watch — Gene Lu / UX Designer

Toward 200 Lumens per Watt of Quantum-Dot White-Light-Emitting Diodes by Reducing Reabsorption Loss

Samsung Within — Gene Lu / UX Designer

ORO Editions Book Catalog by ORO Editions - Issuu

OMORPHO App — Gene Lu / UX Designer

Science Cast

PDF) Dysregulation of cancer genes by recurrent intergenic fusions

Medical Design & Outsourcing – NOVEMBER 2021 by WTWH Media LLC - Issuu

In human design how common is it to have all centers defined and what does it mean? - Quora

(PDF) A single-cell analysis reveals tumor heterogeneity and immune environment of acral melanoma

Samsung Within — Gene Lu / UX Designer

Siemens @ SPS Nuremberg 2023, Press, Company