Walmart Jumps Into Roblox With Launch of Walmart Land and Walmart's Universe of Play

BENTONVILLE, Ark., Sept. 26, 2022 — Hold onto your headsets! Today, Walmart is announcing the launch of two new immersive experiences in the metaverse mega-platform, Roblox. Called Walmart Land and Walmart’s Universe of Play, the spaces offer unique interactive content and entertainment for customers, bringing to life the best of Walmart’s ‘isles’…

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Walmart Universe of Play leaves Roblox metaverse just six months after its high profile launch — Retail Technology Innovation Hub