IHOP Is Renaming Itself IHOB - What Does IHOb Mean?

The International House of Pancakes announced it is renaming itself IHOb. Why? Who knows.
The International House of Pancakes announced it is renaming itself IHOb. Why? Who knows.

Alleged IHOP insiders claim to know meaning of 'IHOb

IHOP Adds Impossible's Plant-Based Burgers and Sausages to All 1,690 Locations

Let's break down the rebranded IHOP (IHOb?) homepage

IHOP Adds Impossible's Plant-Based Burgers and Sausages to All 1,690 Locations

Why IHOb? Inside IHOP's Decision to Change Its Name

Dunkin' Donuts now just Dunkin' (but still has donuts)

IHOP executives explain what's really behind the IHOb name change

A Sentiment Analysis of IHOP's Savvy “IHOb” Campaign, by Pierre DeBois

IHOP changes its name to IHOb 'for the time being.' Here's how Twitter reacted - Deseret News

Here's the Data Behind IHOb's Seemingly Stupid Name Change

IHOP executives explain what's really behind the IHOb name change

Here's Why IHOP's Rebranding is Already a Fail - Digital Ink

Why IHOb? Inside IHOP's Decision to Change Its Name

IHOP Is Renaming Itself IHOB - What Does IHOb Mean?

Why IHOb? Inside IHOP's Decision to Change Its Name