Nielsen to count viewers for Hulu, live TV services

Nielsen will begin to tabulate how many people get their live TV from Hulu and , giving media companies and advertisers a better idea of how many people now stream broadcast networks rather than watching them on traditional TV.

Here some insight into the Hulu/ Live ratings : r/lucifer

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Nielsen to track Hulu Live TV, TV viewing in U.S. ratings

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Some) Nielsen Ratings Now Include Hulu and TV - TheWrap

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How do Networks Know How Many People are Watching a TV Program?