3 New Roblox Metaverse Brand Activations Worth Exploring

Over the past few months, lots of big brands have entered the metaverse by building games/experiences on Roblox. We’ve seen recent brand activations like DC’s Black Adam, My Little Pony, and Gucci Town explore this space and perform exceptionally well. Here are three new Roblox brand activations that have captured our attention and are worth checking out. Elton John Presents

Gen Z and Millennials Flocked to These 6 Metaverse Brand Experiences in 2022 - YPulse

What brands should know about the metaverse

Calling All Robloxians! Main Event Introduces a Metaverse Adventure on Roblox

Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world - Arya - Journal of Consumer Behaviour - Wiley Online Library

The Metaverse: Everything marketers need to know

Roblox marketers feel the tension—inside brands' next challenge on the platform

Marketing in the metaverse: The biggest opportunities for brands, Advertising

Looking good in the metaverse. Fashion brands bet on digital clothing, News

3 Kinds of Brand Experiences Young People Are Having in The Metaverse - YPulse

Gen Z and Millennials Flocked to These 6 Metaverse Brand Experiences in 2022 - YPulse

Beyond The Metaverse: Shopping In The Alternative Reality

Gamefam reports record year for branded games on Roblox and Fortnite

Member Q&A Series: a marketers guide to the Metaverse - IAB Australia

From L'Oréal To Roblox And Web3: The Virtual Future Of Beauty

Roblox's new advertising rules will hurt brand interest in the metaverse - Insider Intelligence Trends, Forecasts & Statistics