Whitney Houston's Estate & Legacy: Can Primary Wave Transform It? – Billboard

A decade after Whitney Houston's death, her legacy will get a major refresh (including a biopic movie) and her estate will see its revenue turbo-charged — thanks to its partnership with Primary Wave.

Billboard February 4, 2023 (Digital)

Whitney Houston's Estate & Legacy: Can Primary Wave Transform It? – Billboard

Brookfield Asset Management Buys Whitney Houston Songs In $2bn Deal With Primary Wave - World Music Views®

After Whitney Houston's Tragic Death at 48, Her Music Lives On; Estate Quadrupled Last Year - WomenWorking

New Whitney Houston Albums, Perfume & Cosmetics Lines, & More To Launch in 2023 Celebration of Her 60th Birthday, Estate Confirms - That Grape Juice

7 Years After Her Death, Whitney Houston Estate Unveils Slew Of New Projects : NPR

Houston teen makes a billboard inviting Drake to her Sweet 16 party

Whitney Houston's Estate & Legacy: Can Primary Wave Transform It? – Billboard

Behind Another Management Company's Big Year, From Blondshell To Horsegirl

Whitney Houston Estate Earned $30 Million In 2023

From holograms to advertising: Is Whitney Houston's legacy being preserved or exploited?

Whitney Houston Song Stakes Acquired by Primary Wave – Billboard

Hear Whitney Houston and Kygo's Steve Winwood 'Higher Love' Cover

Primary Wave on LinkedIn: Devo x Goodyear - It's A Beautiful World