The swoosh and the squiggle: Is there a logic to logos? - The Hindu BusinessLine

Redesigning a logo entails some risks, mainly because very few general rules exist, and consumer sentiment can throw up surprises. There are perhaps only two “truths” when it comes to successful brand logos, and neither has to do with the design of the logo per se. First, what the marketing department builds on top of the logo through follow-on marketing campaigns will, over time, build the equity associated with the brand logo. Be it Pepsi or Air India’s new look that is expected to be unveiled soon. Second, a logo of a well-known and loved brand is like the face of a loved one – familiarity and love overpowers looks.

BusinessLine newspaper completes 25 years - The Hindu

5 Great Examples of How Logo Redesigns Went Wrong

Maitri Karia on LinkedIn: #equality #animals #growth

7 Top Logo Designs and their Hidden Meaning - animationvisarts

Swoosh, there it is. — Justin Kerr Design

5 Great Examples of How Logo Redesigns Went Wrong

Army's insult if Dhoni removes insignia logo off his gloves': Retd

Buyology, Inc. — Non-conscious Response to Marketing Interactions

BusinessLine cements its leadership position - The Hindu BusinessLine

Ishita Ranjan posted on LinkedIn

The Lucknow Super Giants unveiled their logo for the IPL - The

Projects — Sirius Thinking, Ltd.

Blog — Visual Connections

Thought Industries – Talented Learning