IHOP unveils first loyalty program, the International Bank of Pancakes

Customers will be able to earn "Pancoins" with every order and exchange them in the "Stack Market" for free food.
The company plans to survey its franchisees next year on their employment of minors in a bid to determine whether training or other resources on child labor are necessary.

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THE INTERNATIONAL BANK OF PANCAKES LOYALTY PROGRAM - Loyalty

IHOP unveils first loyalty program, the International Bank of Pancakes

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