How can marketers tap into China's MBTI hype?

MBTI (Myers-Briggs Type Indicator) has become a common greeting in most socialising settings amongst young Chinese.

The Pumpkin Spice Marketing Phenomenon: Lessons for Seasonal Success

WeChat Marketing – Top Strategies for Business on WeChat - Ecommerce China

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Advances in Marketing, Customer Relationship Management, and E-Services) Strategies and Tools For Managing Connected Consumers-IGI Global (2020), PDF, Retail

Tmall dives into the digital collectibles craze while incorporating the MBTI hype

Why the Myers-Briggs Test (MBTI) is Meaningless, Harmful and Bad

Investment Opportunity in Middle East emerging markets, very high YOY growth, untapped niche

In countries where the citizens are being subjected to state-run propaganda do the citizens know that they are being subjected to propaganda? - Quora

Social Media Marketing in China: The 5 Most Popular Platforms

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The Complete Guide Using ChatGPT And Other LLMs, to Boost Your Business (PART 2 OF 2), by Mr Newq

MBTI appearing instead of self-introduction : SAYUL