Home - Society for Consumer Psychology

Welcome to SCP The Society for Consumer Psychology is the premier voice to further the advancement of the discipline of consumer psychology in a global society. Building upon the Society’s excellence in mentoring young behavioral scientists, we facilitate the generation and dissemination of intellectual contributions and promote professional development and research opportunities for our members. … Home Read More »

The Importance of Consumer Behavior in Marketing

8 Consumer Psychology Books Every Marketer Should Read, by Paul Hewett

Consumer behavior in the circular economy: Developing a product-centric framework - ScienceDirect

Home - Society for Consumer Psychology

Consumer behavior - definition, meaning and examples

Ten Trends That Are Altering Consumer Behavior in India

The Biggest Consumer Behavior Trends of 2022 (So Far)

Consumer Behavior Articles, Research, & Case Studies – HBS Working Knowledge

Frontiers The impact of consumer positive personality on the purchase behavior of smart products

Society for Consumer Psychology

Chapter 4 – What are the Social Factors Affecting Consumer Behavior? - Super Heuristics

Society for Consumer Psychology – Center for the Connected Consumer

The goods on consumer behavior