H&M's virtual Roblox Loooptopia game promotes fashion circularity

H&M has partnered with online game platform, Roblox to create an immersive game in the metaverse to encourage circularity.

H&M is promoting sustainability in the metaverse - Glossy

Exploring the Metaverse: A Marketer's Guide to Virtual Reality Advertising

H&M LAUNCHES IMMERSIVE GAMING EXPERIENCE 'LOOOPTOPIA' ON ROBLOX

H&M Introduces 'Loooptopia' on Roblox – WWD

H&M dives deep into the metaverse - fashionabc

H&M connects on and offline worlds with new gaming experience on Roblox

H&M's 'Loooptopia' debuts on Roblox – adobo Magazine

H&M's Loooptopia: New routes to brand engagement

Guo Pei Does Barbie, H&M on Roblox, Tom's of Maine Unveils Incubator – WWD

Metaverse Becoming A Reality Archives - Just Style

Global news - Issuu

H&M Launches Immersive Fashion Gaming Experience

Beyond pester power: Tween retail — GDR

Beyond pester power: Tween retail — GDR

H&M Heads To Roblox To Gamify Sustainability 01/04/2023