Google Play Instant provides a demo of Android games…

Google’s new program allows game developers to provide a first-hand experience of their games to users without them having to download and install the games first

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In-app updates Android Developers

Play Android games without downloading them with Google Play Instant - SoyaCincau

In-app updates Android Developers

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Google Play Instant lets you try Android games before downloading them

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Google is rolling out a Try Now button to test instant apps on the Play Store - news

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Instant play games Android Developers

The Play Store gets a “try now” button for games, no install required