Branding for Builders. How Netflix defined a brand that helped…, by Gibson Biddle

How Netflix defined a brand that helped it to build a great product, and vice-versa. (I was VP Product from 2005–2010.) Twenty years ago, no one recognized the Netflix logo. But today, with more than…

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The Three Tools Netflix Used to Build Its World-Class Brand

Branding for Builders by fmr Netflix VP of Product - Gibson Biddle

Branding for Builders. How Netflix defined a brand that helped

Gibson Biddle

Gibson Biddle on his DHM product strategy framework, GEM

The Three Tools Netflix Used to Build Its World-Class Brand

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Branding for Builders by fmr Netflix VP of Product

Branding for Builders. How Netflix defined a brand that helped

Branding for Builders. How Netflix defined a brand that helped

Branding for Builders. How Netflix defined a brand that helped

Product Strategy Workshop by Gibson Biddle (Instructor), Eric Bin