Mobile Game Publishers Are Bypassing Google and Apple Store Cuts

Mobile game studios are trying to bypass Google and Apple Store fees by selling certain in-game items through external web stores. 

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Mobile Game Publishers Are Bypassing Google and Apple Store Cuts With External Web Stores

Tinder is now bypassing the Play Store on Android to avoid Google's 30 percent cut - The Verge

Which Apps Bypass Apple's 30% Commission, by Jessica Lim

Business Models of Video Games: Past, Present, and Future, by Matthew Perrotta

Apple agrees to App Store changes letting developers email users about payment options, Apple