Snapshot' Ads: Can New Media Translate TV's Great Storytelling?
Por um escritor misterioso
Last updated 15 abril 2025

For years we've heard that television advertising will die: It's too mass, it’s too expensive, new devices skip commercials. Yet, TV has fought back year after year and actually grown. So how did television advertising do it?

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The Laws of Brand Storytelling: Win―and Keep―Your Customers' Hearts and Minds
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